Topic № 9
Using Social Media

For individuals, social media is used to keep in touch with friends and extended family. Some people will use various social media applications to network career opportunities, find people across the globe with like interests, and share their thought, feelings, insight, and emotions.

How to Use Social Media Properly?

1) Do not post photos or videos that could damage your reputation.
2) Do not post personal information.
3) Do not trash-talk other people.
4) Turn on your privacy settings.
5) Should you interact with your students online?
6) Protect your privacy.
7) Think before you post.

The different types of Social Media platforms to serve ads:

- Social networking (Facebook, LinkedIn, Google+).
- Microblogging (Twitter, Tumblr).
- Photo sharing (Instagram, Snapchat, Pinterest).
- Video sharing (YouTube, Facebook Live, Periscope, Vimeo).

Social media is important because it allows you to reach, nurture, and engage with your target audience — no matter their location. When a business can use social media to connect with its audience, it can use social media to generate brand awareness, leads, sales, and revenue.

What are the advantages of social media?

- You reach large audiences.
- You have a direct connection with your audience.
- You can create organic content.
- You have access to paid advertising services.
- You build your brand.
- You drive traffic to your website.
- You can evaluate your performance.